Paradox of Hedonism
The paradox of hedonism, also called the pleasure paradox, is the idea in the study of ethics which points out that pleasure and happiness are strange phenomena that do not obey normal principles. First explicitly noted by the philosopher Henry Sidgwick in The Methods of Ethics, the paradox of hedonism points out that pleasure cannot be acquired directly, it can only be acquired indirectly.
Suppose Paul likes to collect stamps. According to most models of behavior, including not only utilitarianism, but most economic, psychological and social conceptions of behavior, it is believed that Paul likes collecting stamps because he gets pleasure from collecting stamps. Stamp collecting is an avenue towards acquiring pleasure. However, if you tell Paul this, he will likely disagree. He does get pleasure from collecting stamps, but this is not the process that explains why he collects stamps. It is not as though he says, “I must collect stamps so I, Paul, can obtain pleasure”. Collecting stamps is not just a means toward pleasure. He just likes collecting stamps.
This paradox is often spun around backwards, to illustrate that pleasure and happiness cannot be reverse-engineered. If for example you heard that collecting stamps was very pleasurable, and began a stamp collection as a means towards this happiness, it would inevitably be in vain. To achieve happiness, you must not seek happiness directly, you must strangely motivate yourself towards things unrelated to happiness, like the collection of stamps.
The hedonistic paradox would probably mean that if one sets the goal to please oneself too highly then the mechanism would in fact jam itself.
Happiness is often imprecisely equated with pleasure. If, for whatever reason, one does equate happiness with pleasure, then the paradox of hedonism arises. When one aims solely towards pleasure itself, one’s aim is frustrated. Henry Sidgwick comments on such frustration after a discussion of self-love in the above-mentioned work:
"I should not, however, infer from this that the pursuit of pleasure is necessarily self-defeating and futile; but merely that the principle of Egoistic Hedonism, when applied with a due knowledge of the laws of human nature, is practically self-limiting; i.e., that a rational method of attaining the end at which it aims requires that we should to some extent put it out of sight and not directly aim at it." —Henry Sidgwick. The Methods of Ethics. BookSurge Publishing (1 Mar 2001) (p. 3)
While not addressing the paradox directly, Aristotle commented on the futility of pursuing pleasure. Human beings are actors whose endeavors bring about consequences, and among these is pleasure. Aristotle then argues as follows:
"How, then, is it that no one is continuously pleased? Is it that we grow weary? Certainly all human things are incapable of continuous activity. Therefore pleasure also is not continuous; for it accompanies activity."Aristotle. Nicomachean Ethics, (Written 350 B.C.E)Book X, page 4
Sooner or later, finite beings will be unable to acquire and expend the resources necessary to maintain their sole goal of pleasure; thus, they find themselves in the company of misery. On the other hand, David Pearce argues in his treatise The Hedonistic Imperative that humans might be able to use genetic engineering, nanotechnology, and neuroscience to eliminate suffering in all sentient life.